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Electronic Communications Act, 2005 (Act No. 36 of 2005)

Regulations

ICASA Code of Conduct for Premium Rated Services Regulations

9. Subscription services

 

(1) Promotional material for all subscription premium rated services must prominently and explicitly identify the service as "subscription service", this includes any promotional material where a subscription is required to obtain any portion of a service, facility, or information promoted in that material.

 

(2) An advertisement for a content subscription service, which includes examples of the content provided as part of that service, must have at least two (2) examples of the content clearly displayed.

 

(3) For a television advertisement, the voice over must stipulate:
(a) confirmation that a service is a subscription service; and
(b) the price and frequency of the billing.

 

(4) Once an end-user has subscribed to a subscription service, neither the amount, frequency of the charges nor the frequency of the service may be increased without the end-user's explicit consent.

 

(5) Billing for a subscription service must indicate that the service purchased is a subscription service.

 

(6) It is acceptable to use the "@" sign in place of "at" in any activation message, welcome message or similar communication.  Similarly, "u" may be used in place of "you", "b" may be used in place of "be", and "r" may be used in place of "are" or other similar terminology.