The purpose and aims of the statutory measure is to compel the parties set out herein to register with SA Olive. Registration is necessary to assist the SA Olive industry in ensuring that continuous, timeous and accurate information relating to the industry, is available to all role players. Such information is deemed essential for all role players in order for them to make informed decisions. By combining compulsory registration with the keeping of information and the rendering of returns on an individual basis, generic information for the whole of the industry can be processed and disseminated and will form the basis for the collection of levies where applicable and appropriate.

The establishment of the measure would assist in promoting the efficiency of the production and marketing of table olives and olive oil. The viability of the olive industry will thus be enhanced. The measure will not be detrimental to the number of employment opportunities or fair labour practice.

It will be administered by SA Olive, a company established in terms of the Companies Act (as amended) 2008 (Act 71 of 2008). SA Olive will implement and administer the measure as set out in this Schedule.