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National Gambling Act, 2004 (Act No. 7 of 2004)

Regulations

National Gambling Regulations, 2004

Chapter 2 : Restricted activities and status of gambling debt

3. Advertisements

 

 

1) Advertising in respect of gambling must not-
a) contain any lewd or indecent language, images or actions;
b) portray excessive play;
c) imply or portray any illegal activity;
d) present any game, directly or indirectly, as a potential means of relieving financial or personal difficulties;
e) exhort gambling as a means of recovering past gambling or other financial losses;
f) contain claims or representations that persons who gamble are guaranteed personal, financial or social success;
g) represent or imply that-
i) gambling is an alternative to employment or a means of acquiring financial security;
ii) winning is the probable outcome of gambling;
iii) gambling primarily involves skill;
iv) gambling is a form of investment;
v) the more or longer one gambles, the greater the chances of winning; or
vi) that gambling is likely to make players’ dreams a reality;
h) portray or contain persons or characters engaged in gambling who are, or appear to be, under the age of eighteen years;
i) be placed-
i) in media primarily directed at persons under the age of eighteen years;
ii) at venues where the majority of the audience may reasonably be expected to be under the age of eighteen years; or
iii) on outdoor displays directed at schools, youth centres, technikons or university campuses.

 

2) Each advertisement of a gambling machine or device, gambling activity or licensed premises at which gambling activities are available, must -
a) include a statement warning against the dangers of addictive and compulsive gambling, which shall-
i) in respect of any printed or electronic mail advertisement, be in a font of at least the same size as the font used for the body of the advertisement and shall incorporate, at a minimum-
aa) the name, toll-free number, and slogan of the National Responsible Gambling Programme; and
bb) reference to the fact that only persons of the age of eighteen years or older may lawfully participate in gambling;
ii) in respect of any video or television advertisement-
aa) incorporate at a minimum the information contemplated in sub- paragraph (i); and
bb) be published in visual format so that each slogan appears in a legible and noticeable format for at least three seconds;
iii) in respect of any radio advertisement or voice message on a telephone sent to the public-
aa) incorporate at a minimum the information contemplated in sub-paragraph (i); and be in a clearly audible format;
bb) be in a clearly audible format;
iv) in respect of any hold message on the telephone system of a licensee-
aa) incorporate at a minimum the information contained in sub-paragraph (i);
bb) be broadcast at least once every 3 minutes; and
cc) be in a clearly audible format;
v) in respect of any text message service on a cellular telephone or similar device utilised predominantly for voice communication incorporate at a minimum the information contemplated in sub-paragraph (i);
vi) in the case of advertisements appearing on billboards, web pages or multi-page pamphlets, contain at a minimum the information contemplated in sub-paragraph (i), which shall be displayed on at least ten percent of the surface of the billboard, the home page of the web page or the front page of a multi-page pamphlet;
b) contain such other information as may be required in terms of applicable provincial legislation; and
c) all promotions of gambling activities shall comply with the requirements of the relevant provincial legislation.

 

3) The provisions of sub-regulation (2) shall not apply in respect of any advertisement of-
a) gambling devices placed in trade publications targeted at the licensed gambling industry;
b) facilities or amenities located or offered in or on licensed premises but which are unrelated to a gambling activity, provided that such advertisement does not make reference to gambling activities;
c) promotional items which have been exempt in terms of relevant provincial legislation; and
d) any promotional material manufactured before the effective date.