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Broad-Based Black Economic Empowerment Act, 2003 (Act No. 53 of 2003)

Codes of Good Practice on Black Economic Empowerment

Marketing, Advertising and Communication (MAC) Sector Charter

3. Constitution of the MAC Charter Council


Annexure D : Charter Council Members' Abridged CVs



Bridget von Holdt - PRISA


Bridget von Holdt (Strategic Director of InZalo Communications) started Communications Consultants over 20 years ago. She is an active participant in the industry through PRlSA and is involved in several initiatives to promote women's participation in business and commerce, in particular previously disadvantaged individuals.


Bridget personifies the passion and zest which have made InZalo Communications one of the country's leading strategic consultancies.


A secure client base built on years of mutual respect and unassailable service delivery attest to Bridget's standing in the industry. With such a broad base of clients, Bridget's knowledge of industry trends spans a wealth of areas, providing an ever-widening challenge to the role of communication.



Dikeledi Mosalo - Media, Advertising, Publishing, Printing and Packaging Sector Education and Training Authority (MAPPP Seta)


Dikeledi is employed with the MAPPP-Seta as chamber manager. Her core responsibilities are to liaise with the advertising industry to establish their skills-development needs and address them in line with the Skills Development Act, 1998 (Act 97 of 1998), and Skills Development Levies Act, 1999 (Act 9 of 1999). She holds a B. Comm Honours degree in Economics and has extensive experience in curriculum development and policy.



Tshifhiwa Mulaudzi - South African Advertising Research Foundation (SAARF)


Tshifhiwa Mulaudzi works for SAARF as a technical support executive. His responsibilities involve overseeing all SAARF products and technical aspects relating to surveys. This includes Television Audience Measurement Survey (TAMS), Radio Audience Measurement Survey (RAMS), All Media and Product Survey (AMPS) and Outdoor Survey. He previously worked for the SABC as market analyst at PBS Radio. He holds a Master's degree in Research Psychology from the University of Pretoria. He has extensive experience in the South African media landscape. He is also a member of the Pan-African Media Research Organisation (Pamro) and South African Marketing Research Association (Samra).



Gordon Muller - Advertising Media Forum (AMF)


In an advertising career spanning four decades, Gordon Muller has held senior positions at a number of major international advertising agencies such as McCann-Erickson, Bates-Wells, Ogilvy & Mather, Saatchi & Saatchi and OMD South Africa.


In 1996, he founded GSM Quadrant, a media planning and strategic media consultancy. GSM Quadrant offers a variety of communication services, ranging from strategic communication and media planning, to media auditing, workshop facilitation and training programme development.


He has worked on a wide cross-section of local and multinational advertising business and has extensive experience of working on political campaigns in South and East Africa. As media director of Saatchi & Saatchi from 1989 to 1996, Gordon was a key figure in the development of the Africa Network ... systems, operational procedures and training.


A school guidance counsellor by profession, Gordon is a former chairperson of the Advertising Media Association of South Africa (Amasa), has served on the National Education Board of the lnstitute of Marketing Management and is the current chairperson of the AMF.


His book, Media Planning - Art or Science, is now in its third edition and is the prescribed text for the lnstitute of Marketing Management, Amasa/AAA School of Advertising Media Diploma, and the National Electronic Media lnstitute of South Africa. In conjunction with Amasa, his book was awarded the Media Director Circle's Media Innovator of Year Award for 1996.



Kagiso Musi - CAFÉ


Kagiso Musi has extensive experience in the MAC field in South Africa and in the Central African Republic region.


Kagiso is a graduate of the AAA School of Advertising (with various qualifications from AAA), University of South Africa (Unisa) and Vega School of Branding.


She is the chairperson of  CAFÉ (Communication and Advertising Forum for Empowerment), a forum run by a group of young individuals from MAC industries.



Babs Naidoo - GCIS


Babs Naidoo is currently the Chief Director of the Communication Service Agency at GCIS. He holds a BA Honours degree in Anthropology from the University of KwaZulu-Natal, formerly the University of Durban-Westville. Babs has a wealth of knowledge in communication and marketing, accumulated over a period of 20 years. He has extensive experience of communication in the Public Service, and headed the communication unit of the Department of Water Affairs and Forestry from 1997 to 2006. Prior to joining GCIS, Babs was the Managing Director of Simeka TWS Communications. He was also the recipient of the inaugural National Bua Award for Excellence in Government Communication.


Mluleki Ncube - Research Industry Transformation Action Group


Mluleki Ncube has significant experience in general marketing and media audience research and in using TAMS, RAMS and AMPS databases. He gained most of his hands-on experience in marketing and media audience research when he worked for the SAARF. Mluleki was employed by SAARF as technical support executive from October 2000 until February 2005 when he was appointed CEO at Quest Research Services.


Mluleki holds an MBA in strategic management (Thames Valley University), is a chartered marketer, and part-time lecturer in Marketing Research at the AAA School of Advertising. He has travelled to countries such as Kenya, Ghana, Mauritius, Cameroon and Zimbabwe, co‑ordinating Pamro.


He has presented a number of papers in international and local conferences. Among other things, "The Changing South African Landscape" was presented at the Samra Convention in May 2003 in Gaborone, Botswana. "The Flooding Radio Audience Research Methodology" was presented at the Pamro conference in August 2004 in Douala, Cameroon.


Mluleki is currently completing his doctorate in Business Leadership at the Unisa Graduate School of Business Leadership.



Nkwenkwe Nkomo - ACA


From an angry young black man to a mildly malignant middle-age tolerant executive. That's the short story of Nkwenkwe Nkomo. He joined Lindsay Smithers - FCB in 1983 as a trainee copywriter under Jim Haines and literally rose within the ranks to creative director, a position he held for seven years before being appointed deputy chairperson of Lindsay Smithers - FCB Sandton in 1995.


Nkwenkwe honed his skills in Chicago and is an alumni of the FCB advanced advertising programme class of 1987. He further enhanced his creative career with a stint in New York, traipsing between Madison Avenue and Fifth Street in the early days of the FCB and Lebber Katz marriage.


He served as a member of the Creative Directors' Forum until 1996 and while he never hoisted his own bird, he played a role as a Loerie Awards judge for some years before publicly dissociating himself from the awards. His passion for creativity in radio advertising saw him facilitating and presenting sessions for numerous radio writers' workshops with John Culverwell, Street Ramley etc.


Nkwenkwe is the past chairperson of the AAA, now known as the ACA. He is group chairperson of FCB South Africa. He is a lover of music, especially jazz, and a renowned mad-hatter.



Tebogo Serobatse - THINK


Tebogo Serobatse is a qualified graphic designer and web-developer, who is serving her second term on the board of director's forum for THINK (South African Graphic Design Council). Her involvement with the industry has resulted in her participating in various industry-related concerns; and in judging panels of both student and professional design competitions, including the Loerie Awards.


Combining her natural artistic skill and her love for history and theory, she completed her BA Honours degree in Graphic Design. She continued researching design from the indigenous African perspective in completion of her M-Tech in Graphic Design, exploring the similarities between the visual arts produced during the Sophiatown Era and the Harlem Renaissance. Teaching came as a result of a combination of all those elements.


Currently, she is embroiled in a Master's degree in Education, specialising in Tertiary Education, through the University of the Witwatersrand. Having started in the print-design field, she moved on to digital design, and in fact, still dabbles in both. This gives her a unique perspective in her current position as design lecturer.