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Broad-Based Black Economic Empowerment Act, 2003 (Act No. 53 of 2003)

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Marketing, Advertising and Communication (MAC) Sector Charter

3. Constitution of the MAC Charter Council

1. Preamble



1.1 We, signatories to the MAC Transformation Charter, having irrevocably committed ourselves to the goals and targets enshrined therein, acknowledge that transformation goes beyond numbers and percentage; it embraces the totality of our experience and raison d'etre.


1.2 We further accept that to achieve our ideal, to be creators and custodians of a truly South African communication idiom, we must harness and manage our resources in the most cost-effective manner. We accordingly accept that there is a need for an efficacious and representative vehicle to help with the implementation and monitoring of the process.


1.3 Therefore, we resolve to establish a charter council, which will be empowered in terms of the B-BBEE Act, 2003, to guide our industry in its quest to live up to the letter and spirit of the Act.


1.4 The MAC Charter Council has been established in terms of paragraph 15 of the charter to oversee the implementation of the MAC Transformation Charter with a view to promoting transformation and BEE within the MAC industry of the South African economy.