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Broad-Based Black Economic Empowerment Act, 2003 (Act No. 53 of 2003)

Codes of Good Practice on Black Economic Empowerment

Marketing, Advertising and Communication (MAC) Sector Charter

2. Constitution of the MAC SA

1. Preamble



1.1 We, signatories to the MAC Transformation Charter, having irrevocably committed ourselves to the goals and targets enshrined therein, acknowledge that transformation goes beyond numbers and percentage; it embraces the totality of our experience and raison d'etre.


1.2 We further accept that to achieve our goal of transforming the MAC industry, we must work together through a single representative body and harness and manage our resources in the most cost-effective manner.


1.3 Therefore, we resolve to a forum comprising representatives of all representatives from all stakeholders, empowered in terms of the B-BBEE Act, 2003, to guide our industry in its quest to live up to the letter and spirit of the Act.


1.4 This forum shall be a policy-making body primarily responsible for formulating mandates of the MAC Charter Council and reviewing its reports.