The Board must, when deciding on whether or not to provide or facilitate support to a project as contemplated in section 17 of the Act, take into account the following criteria-
a) |
The extent to which the project promotes media development and diversity; |
b) |
the likely impact of the project on historically disadvantaged communities and persons that are not adequately served by the media; |
c) |
the likely impact of the project on .historically diminished indigenous language and cultural groups; |
d) |
the extent to which the project encourages ownership, control, participation and access to media by historically disadvantaged communities and persons that are not adequately served by the media; |
e) |
the extent to which the project encourages ownership, control and participation and access to media by historically diminished indigenous language and cultural groups; |
f) |
the extent to which the project develops human resources, training and capacity building within the media industry, especially amongst historically disadvantaged groups; |
g) |
the quality and innovation of the project; |
h) |
whether the project is likely to promote literacy and a culture of reading; |
i) |
compliance with media laws and codes of conduct applicable to the media industry; |
j) |
the good governance practices of the project, including- |
i) |
sound financial and narrative reporting; |
ii) |
accountability to stakeholders; |
iii) |
adherence to the law, in particular tax and employment equity laws; |
iv) |
sound project management systems; |
v) |
effective use and management of resources; |
k) |
the project must not be owned or controlled by: |
i) |
any media entity which enters into an agreement with the Board as contemplated in section 21 of the Act; |
ii) |
any political party; or |
l) |
subject to regulation 3(2), the financial sustainability of the project. |